Case study: Branding strategies at London Olympics - BusinessToday - Issue Date: Sep 29, 2013
Here Are the 13 Most Viral Olympic Ads so Far
Adidas in £2.25m deal to run Metro cover wraps during London Olympics | Advertising | The Guardian
London 2012 Olympics will not take legal action over Nike ad campaign | Advertising | The Guardian
Advertiser of the Year: Adidas
London 2012: Nike's Volt shoes capture marketing gold | The Star
Not an Official Sponsor, Nike Still Gets More Attention Than Adidas at Olympics - Bloomberg
What Will You Take - Adidas London 2012 commercial - YouTube
MC B-Ball Battles : adidas all 2012
Green Park, London, UK. 29th July 2012. Nike use a 'sports' theme to coincide with the London 2012 Olympics. Accused of 'ambush' marketing the adverts were deemed not to have infringed their
The 12 Best Ads of The 2012 Olympics
Olympics 2012: Nike plots ambush ad campaign | Marketing & PR | The Guardian
Adidas' Nick Craggs on defending its London 2012 territory
Olympics boost Adidas sales | Financial Times
Olympic sponsorship lifts Adidas sales
adidas - adidas Group Full Year 2012 Results
The Sky is the Limit for Adidas at the London 2012 Olympic Games
London 2012 Olympics / Adidas on Vimeo
Adventurous World Sports Ads : Bank of China 2012 Olympics
Chinese, Italian and French Olympics Ads | Print ads, Sports advertising, Adidas ad
Best Commercial: Olympic Games 2012 London - Best Job (P&G) - YouTube
Case study: Branding strategies at London Olympics - BusinessToday - Issue Date: Sep 29, 2013
Strike a pose: High style meets high performance at London 2012 | CNN
Adidas — Olympic Lounge 2012 on Behance
Adidas olympic team 2012 hi-res stock photography and images - Alamy
The London 2012 Olympics – Jessica Ennis, Olympic Goddess | Sports advertising, Sports campaign, Sports marketing
Adidas suffers in Europe as first half revenues drop 11%
Adidas reissues classic trainers as London 2012 Team GB range - Retro to Go