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Adidas and Women's Sports Foundation Announced as Team Sponsors for the Secret® Dream Gap Tour Plus CBC Sports Added as Streaming Partner
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2021 in review: The sports business year in deals - SportsPro
Football Benchmark - The changing face of football sponsorship – key players
Adidas treats esports deals like media partnerships, not sponsorship deals
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How Authentic Sponsorship Makes Lasting Impression | "Buy the Way…" Insights on Integrated Marketing Communication
Adidas ends IAAF sponsorship three years early - BBC Sport
