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Product characters emerging from specific combinations of pragmatic and... | Download Scientific Diagram
Brand betrayal, post-purchase regret, and consumer responses to hedonic versus utilitarian products: The moderating role of betrayal discovery mode - ScienceDirect
Brand betrayal, post-purchase regret, and consumer responses to hedonic versus utilitarian products: The moderating role of betrayal discovery mode - ScienceDirect
PDF) Four generational cohorts and hedonic m-shopping: association between personality traits and purchase intention | Ofrit Kol - Academia.edu
Sustainability | Free Full-Text | How Does Channel Integration Affect Consumers' Selection of Omni-Channel Shopping Methods? An Empirical Study of U.S. Consumers | HTML
The role of endorsers in bringing defunct brands back to life: theory and evidence | Emerald Insight
Exploring Factors Influencing Perceived Quality on Sportswear Fabric
PDF] SPORTSWEAR BRAND EQUITY AND MUSLIM CONSUMERS IN MALAYSIA | Semantic Scholar
PDF] SPORTSWEAR BRAND EQUITY AND MUSLIM CONSUMERS IN MALAYSIA | Semantic Scholar
Context Effects on Older Consumers' Cognitive Age: The Role of Hedonic versus Utilitarian Goals - Guido - 2014 - Psychology & Marketing - Wiley Online Library
Complex hedonic online services: a systemic semiotic functional analysis for context discovery
PDF] SPORTSWEAR BRAND EQUITY AND MUSLIM CONSUMERS IN MALAYSIA | Semantic Scholar
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The choice between uniqueness and conformity in mass customization - Zaggl - 2019 - R&D Management - Wiley Online Library
PDF] Difference Between Japanese and French Tastes in Women's T-shirts for Sportswear | Semantic Scholar
Psychographics and Individual Preferences - Adamant Links
PDF] SPORTSWEAR BRAND EQUITY AND MUSLIM CONSUMERS IN MALAYSIA | Semantic Scholar
PDF) Context Effects on Older Consumers' Cognitive Age: The Role of Hedonic versus Utilitarian Goals | Alessandro M. Peluso and Cesare Amatulli - Academia.edu
The mediating role of hedonic shopping value in apparel shopping satisfaction
JOItmC | Free Full-Text | IS TWO ALWAYS BETTER THAN ONE? Customer Perception on the Merger of Startup Decacorn Companies | HTML
Context Effects on Older Consumers' Cognitive Age: The Role of Hedonic versus Utilitarian Goals - Guido - 2014 - Psychology & Marketing - Wiley Online Library